EXHIBITION BRANDING
‘REASONS TO BE CHEERFUL’
CURATED BY HOLLY KEOGH
AT SOCO GALLERY
The amazing artists were working diligently up until the last moment for this exhibition. Because there was no art work to promote the exhibition, the visual branding of the exhibition became extremely important. As a solution for promotion, the ethereal color blends for an emotional feeling, while staying playful. Though evoking a feeling of Goodyear Arts, it was absolutely vital to keep the branding still feeling like SOCO Gallery. This was present in the typefaces used and clean, gallery-like feel. And for something extra fun and special - branded bottled Aperol Spritzes! Scroll to the end for more.
