Image courtesy of Not Just Coffee, photographed by Erin Destiny Clark.

Image courtesy of Not Just Coffee, photographed by Erin Destiny Clark.

MENU DESIGN

HIERARCHY + TYPOGRAPHY + GRID

 

COST EFFECTIVE PACKAGING

NOT JUST COFFEE IS A SMALL BUSINESS. IN AN EFFORT TO KEEP THEIR DOORS OPEN DURING THE PANDEMIC, PINTS OF COFFEE WERE BORN.

Image courtesy of Not Just Coffee, photographed by Erin Destiny Clark.

Image courtesy of Not Just Coffee, photographed by Erin Destiny Clark.

Image courtesy of Not Just Coffee, photographed by Erin Destiny Clark.

Screen Shot 2021-08-05 at 2.25.02 PM.png

It’s Covid - era.

That means

LOTS OF SIGNAGE.

COVID-19 MEANT A LOT OF NEW ‘RULES’ OR WAYS OF DOING THINGS. IT WAS ESSENTIAL FOR BUSINESSES TO COMMUNICATE THIS TO THEIR CUSTOMER. IT WAS DIFFICULT FOR MANY TO TAKE DIRECTION, SO IT HAD TO BE SAID IN A NEW, FUN WAY.

COPY AND DESIGN BY YOUR’S TRULY (ME):

WE LOVE TO SEE IT

TO MASK IS TO LOVE

MASK UP UNLESS YOU’RE ACTIVELY SIPPING OR CHEWING

PLEASE NO OUTSIDE FOOD OR DRINK. THAT’S WHY WE’RE HERE

PLEASE BE MINDFUL OF THOSE WHO MAY NEED A SPACE BECAUSE AFTER ALL YOU ARE A WONDERFUL HUMAN

NJC_OrderOnline_IGstory.jpg

AND LOTS OF SOCIAL MEDIA.